I am a fiercely creative soul passionate about fashion, storytelling and jewelry imbued with deeper meaning. I am a designer with a strong aesthetic sense, resting on a solid base of craftsmanship.
When undertaking complex design assignments, my CAD-methods make heavy use of years of goldsmithing experience: my designs meticulously consider material choice and thickness, construction, mechanisms, types of stonesetting, production methods and workflows. This attention to detail ensures that the result is high quality, long-lasting and produced in the most efficient way.
I am well-versed in user centered design. In order to take an idea to final product I use the iterative Design Thinking Process, making use of extensive user and trend research, moodboards, personas, sketches, technical drawings, rendered images, videos and testing, all which help me to develop innovative, beautiful and enticing designs.
I always strive to create whole concepts which are relevant and striking. This involves using product and marketing photoshoots, storytelling, designed packaging, marketing, branding and social media strategies.
Accustomed to work in teams, I am open-minded, approachable, and have strong communication skills; I thrive in a social environment where my drive and desire to work efficiently can give birth to the best designs.
I possess the technical knowledge to create high quality jewelry, I have a strong aestehtic sense for design and fashion, and I am well-practiced in creating universes that go beyond the physical product and enchant the customers by playing to their dreams and desires. This rare combination of skills is what makes me a unique and indispensable part of a modern jewelry company.