"In groups of four, you will develop a business concept and establish a company from business plan, concept, product idea to production and sales.
We are going to challenge sustainable principles and business concepts within the jewelry field. The ultimate goal will be, either bringing awareness to one of the UN’s sustainable development goals and/or apply one of the goals in your concept.
In an entrepreneurial context you have to design and develop a commercial jewelry collection. You have to produce, brand and bring the collection to market, establish 2 sales channels where your product will reach your target group, of which one has to be a Pop-Up shop."
The Moringa collection is a collaboration between my brand Wild Light and the brand L'atelier Michaud Cph. Moringa is a conscious jewelry collection, inspired by the life-giving Moringa tree. Each purchase of a piece of jewelry from this collection plants a Moringa tree. The customer gets an email with a tracking link to see where the tree is planted and how much CO2 it's helping to offset. All silver used in the collection is recycled. All sapphires are natural, untreated, and responsibly sourced. The sapphires come with a certificate as proof of origin.
We teamed up with organisation Tree-nation and through the Moringa project, we planted Moringa trees in Kenya and Tanzania. We are up at 42 and counting. The Moringa collection has
One of the sales channels was the Pop-up shop which was open for 10 days in central Copenhagen. When it came to designing our display at the pop up shop, we really wanted it to reflect the lush green and botanical feeling of the collection, which is why we went for real plants.
The second sales channel was our respective websites. Even though we used the same photos, we adapted the branding to fit our own brands. Wild Light with immersive banner images, and L'atelier Michaud with a minimalistic look.
L'atelier Michaud's branding is based on a cleaner look with sandy and beige colors, whereas Wild Light is a bit more lavish with violet as accent colour. This is reflected in our online feeds.
We used Instagram and Facebook stories to promote the collection and the pop-up shop. The graphic style was consistent with our color palette and wavy lines.
For the packaging, we chose a mint green color for both the box and the bag, with an accent of gold.
Here's an overview of the final collection and the prices in DKK.
The Moringa collection is still live and active, you can view it in my webshop below.
To learn more about the research behind the collection, the ideation and design process and how we used technology to create a beautiful end product, dive in to the sections below.
Sign up to get the latest on sales, new releases and more…
© 2023 Wild Light.
Powered by Shopify