The Design drivers we decided on were: Gunmetal - Androgyny - Agile self-expression - Enlightened - Social interaction - Sustainability
and we tried to let these guide us in the design process together with our Persona.
Cecilie, a part of the LGBTQ community, needs a jewelry brand that embraces androgyny, wants to enlighten their public, encourages social interaction and is agile in their designs, offering Cecilie and her friends means of self-expression that are relevant and fashionable at the same time as being sustainable.
Create an experience for everyone shopping at Maria Black that draws inspiration from the androgynous characteristics, thereby creating a gender neutral experience. Something that would create a cohesive design throughout the store, website and packaging. An environment that feels inclusive and looks exclusive, encouraging social interactions and enlighten people at the same time?
Equipped with the knowledge we gained in the research, we brainstormed a lot of improvement ideas for Maria Black. You can view our ideas below.
We iterated our ideas of the retail strategy, which resulted in us updating our sensory mood board.
For the photoshoot, we chose a model that could embody the androgynous look we were going for. We styled him with make up and Maria Black's jewelry in an unconventional way, so that he could portrait Oliver, the central person for our storytelling.
Before we started making the website and the packing and displays, we sketched our ideas.
To see how we proceeded into making the concept come alive, check out the Technology section below.
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